September 4, 2008

NABOB joins others to protest PPM rating system to the FCC

The heat is on in the ongoing battle between groups representing minority broadcasters and Arbitron, regarding PPM's affect on Black and Spanish-formatted stations. The National Association of Black Owned Broadcasters (NABOB) has joined with the Spanish Radio Association, the Minority Media Telecommunications Council and several other companies and organizations, in filing a petition requesting that the FCC investigate Arbitron's Personal People Meter (PPM) audience measurement system. In the petition, NABOB and the other petitioners claim that the current PPM methodology under counts and misrepresents the number of minority radio listeners. The petitioners state that, unless the Commission acts now, implementation of the PPM methodology in four of the largest radio markets in the country: New York, Los Angeles, Chicago, and San Francisco could undermine the financial viability of minority-owned radio stations in these and other markets.

No comments:

Post a Comment

Add your comments for this post and share it on Social Media

All comments are approved before appearing. Don't worry we will do this as quickly as possible. We are very interested in what you have to say. Share it now. We do not support links to other websites in the comment section.

Thanks for reading this post. Add your comments below.

Check out our latest and trending FRONT PAGE Videos - Radio Interviews [Visit here]

Search This Blog


© 2019, All Rights Reserved

. Powered by Blogger.

Popular Posts This Month