November 26, 2008

Bob Johnson is back with Urban Television

Bob Johnson, the founder of Black Entertainment Television BET, has asked the Federal Communications Commission to approve plans for a new "urban" television network that would cater to a multicultural audience interested in health, lifestyle, education and other issues.

Johnson is joined in his application by Ion Media Networks, Inc., (the former PAX network)which describes itself as "a network television broadcasting company which owns and operates the largest broadcast television station group in the U.S., as measured by the number of television households ION's stations serve."

The new network is "not intended to compete with BET or TV One," Johnson spokeswoman Traci Blunt said. Plans are open and no staff members have been hired, awaiting FCC approval. The network might even produce news programming, she said. The FCC is not expected to act until winter or early spring, after a period of public comment. The new company is to be called Urban Television LLC. Read more in Journal-ism>>
If they aren't going to compete with BET or TV One, then who are you going to compete with... JC Watts' Black TV News Channel?

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