December 4, 2008

CBS Radio will Power Yahoo's Launchcast

This deal will unite two of the largest online radio providers. CBS Radio and Yahoo said the two would combine their online radio stations. Beginning early next year, LaunchCast's 150 online stations and more than 150 CBS Radio stations will be integrated into Yahoo's music site powered by CBS Radio's player.

CBS Radio will assume sales responsibility for the entire portfolio. As part of the partnership, Yahoo news and sports will incorporate dedicated CBS Radio players into their sites, featuring popular CBS Radio sports, news and talk stations. LaunchCast will be available to Firefox, Mac and Safari users. The deal between CBS Radio and Yahoo is similar to the deal CBS Radio struck with AOL Radio in June. That groundbreaking partnership introduced CBS Radio's player, which broke the mold of how stations were streamed on the Internet by including a suite of interactive features.

This is the future of radio. It's amazing how many terrestrial broadcasters aren't taking advantage of the web, when this will be the only way they will be able to survive in the future.

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