January 29, 2009

Smooth Jazz is over in Atlanta, Now It's An R&B Mix on 107.5

PPM ratings system gets the blame for the format change

Radio One's Atlanta VP/Market Mgr. Tim Davies told the site All Access, "we fired up the new Majic 107.5, commercial free, playing Atlanta's best mix of R&B.

Majic 107.5 is a great compliment to our Radio One cluster, as we build the preeminent cluster aimed at the African-American listener." No word yet of the expected move of Steve Harvey and Michael Baisden to the new and better signal on Majic 107.5 from 102.5 Grown Folks Radio.

Listeners of 107.5 will find the following message on the station's website:

A message from Tim Davies, Vice President/ General Manager WJZZ:
First, I would to take this opportunity to thank you for supporting Smooth Jazz 107.5 over the years. Whether you have been a loyal listener, a community organization we have helped or one of our valued advertisers, I wanted to give you a quick explanation why we no longer are airing the Jazz format. In business, you have to make decisions based on many factors. In our case, there is a new audience measurement system and unfortunately, there are just not enough listeners who want to listen to a station like ours….and when you do not have the listeners, you lose advertiser support. When you combine the two, as in this case, it no longer is a viable business.
If you would like to contact me, you can leave a voice message by calling 404-832--7202 or write attention:
Tim Davies Radio One Atlanta 101 Marietta Street 12th floor Atlanta, Georgia 30303
Again, thank for your support over the years.




Don't you just love the new color scheme for Majic 107.5? It looks familiar...

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