March 11, 2009

Pulse 87 Moving to Low Power TV Stations in Los Angeles and Chicago

The former home to "The Star and Bucwild Morning Show" expands its brand from New York via audio on Channel 6 TV

From RBR.com Mega Media Group, which owns and operates Dance format WNYZ-LP (Pulse 87 New York) by using the audio of an LPTV(Low Power Television) license on channel 6 as a radio station on 87.7 FM, will be doing the same move in LA and Chicago. The deal will use Venture Technologies Group’s LPTVs in those markets. Formal air lease agreements have to be agreed to and executed by both parties by March 31, with programming to commence on June 1.

Commenting on the announcement, Alex Shvarts, CEO of Mega Media Group, stated, "Los Angeles and Chicago would be ideal for the expansion of Pulse 87 and make us a national radio brand covering the 3 top billing markets which generate in excess of $1.8 billion dollars of ad revenue a year."

We (RBR.com) checked the FCC database to see what Ch. 6 LPTVs Venture Technologies has. In LA, they have KSFV-CA, a Class A LPTV already in operation. It is licensed to “San Fernando Valley” (a strange city of license, since that is not a city) and has its tower in the hills above Pasadena. In Chicago, the FCC shows the tower site for the CP for WLFM-LP Rochelle, IL to be right on Lake Michigan in downtown Chicago.

By the way: The new digital HD TV signals will not effect low power TV signals. The new transmission date is now set for June 2009.

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