April 21, 2009

Charlamagne Tha God - The New Morning Host On 100.3 The Beat WPHI

Radio One Urban WPHI (100.3 the Beat) Philadelphia has filled its morning drive opening with the addition of Charlamagne Tha God. He was last heard weekdays co-hosting "The Wendy Williams Experience" on Inner City urban AC WBLS/New York and the other affiliates of the Westwood One-syndicated afternoon drive show. "The Morning Beat," 100.3 the Beat's current music-driven a.m. show debuted in January replacing "Miss Jones in the Morning" and has performed well for the station.

Radio One/Philadelphia OM Elroy Smith explains, “Doing an all-music morning show with mixer Bent Roc garnered some of the highest ratings that we’ve seen in the last year for our morning show on the Beat. We are presently No. 1 with women 18-34 without doing a traditional morning show. Charlamagne will be brought on board to accent the current success of the 'Morning Beat.' His commanding personality along with his Internet savvy and his desire to be local will only propel this show to a higher plane." “The Morning Beat” current cast members DJ Bent Roc, Sheik and Izzo will remain with the show spearheaded by Charlamagne Tha God who says, "Commanding my own morning show in a major market has been one of my dreams and this opportunity that has been presented to me just reinforces in my mind that I am walking the path that God wants me to walk."

Charlamagne Tha God currently hosts the two-hour syndicated mix show "Dirt Law Radio" and ended his three-year run on "The Wendy Williams Experience" in November when his position was eliminated due to budget cuts. He gets started in mornings on 100.3 the Beat on Friday, May 1, and Charlamagne's launch will be celebrated with a promotion. "In honor of his first day we’ll allow Charlamagne to take over the station from 6 a.m.-10 p.m. giving away $100 dollars every half hour as a part of him getting to know Philadelphia listeners on day one,” says Smith.

Charlamagne Tha God has been working in radio for a decade and was selected as one of Edison Media's "30 Under 30" in 2008. This summer he will begin making appearances on "The Wendy Williams Show," her self-titled weekday talk show, which will debut nationally July 13 on Fox.

It's interesting to note that 100.3 The Beat has a male dominated staff during the weekdays with the addition of Charlamagne, Michael Shawn - middays, Poochman - afternoons, Touchtone- Late nights and Mil Matik overnights. Kendra G. is the lone female jock holding down evenings at the station.

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