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April 7, 2009

New York Listeners Voice Their Outrage Over Jeff Foxx Firing

(a better title might be...) Program Directors are still looking for a magic morning show genie to appear out of the bottle, meanwhile they get rid of experienced on-air radio talent

If you have an hour or so of free time you might like to visit our post from about a month ago Jeff Foxx Let Go From 98.7 Kiss FM Morning Show and read the comments from many angry New York City listeners. Since that post 98.7 Kiss FM has decided to give comedians D.L. Hughley and Paul Mooney at shot at hosting the morning show, but isn't comedian Talent (pictured) already a part of the show? But as one poster stated: If they can't afford Jeff Foxx, how can they afford Hughley and Mooney? Good question!

We are now in the radio era when every PD is looking for a singer, a comedian, or some so-called "name" performer to sit behind the mic and create ratings magic.

There is only two entertainers who are successful in urban radio. Steve Harvey and gospel artist Yolanda Adams. That's it. Now Steve had a radio gig before he was "Steve Hightower" on TV in Chicago at WGCI more than 10 years ago. From there he held down the morning show in Los Angeles at the former 100.3 The Beat before leaving the Radio One company and moving on to WBLS in New York and radio syndication.

Who has or had radio shows recently: Keith Sweat, Mo'Nique, Brian McKnight, Rickey Smiley, Whoppi Goldberg, Al B. Sure. I'm sure I am missing some. On top of that, they get syndication deals, while producers are suppose to do magic with these inexperienced radio hosts. Last week New York had the pleasure of listening to actors Boris Kodjoe and Nicole Ari Parker host "The Quiet Storm" on WBLS. Oh don't worry they have radio experience, they've filled in on V-103 in Atlanta several times.

When will PD's figure out that entertainers cannot be great radio host? They just don't respect the grind or are committed to being a radio host. Just look at what CBS Radio did when they tried to replace Howard Stern with washed up rocker David Lee Roth. (They still don't have an answer to solve their Stern problem.)

I ask where in the world will the next generation of great radio host come from? Meawhile PD's search for the next Steve Harvey and Yolanda Adams from a roster of comedians, singers, rappers and actors who have seen better days.

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