April 29, 2009

Radio One Philadelphia Makes Cuts at 100.3 The Beat and WRNB

THROWBACK VIDEO: Radio programmer Elroy Smith discusses his philosophy of how music is added to his radio station. At the time Elroy Smith was at WGCI Chicago. (Remember Deborah Crable from Ebony/Jet Showcase?) Was this the late 80's or 90's? WOW! One question- Who really believes what Elroy is saying about adding music to a station's playlist? LOL

Elroy Smith the PD/OM of WPHI (100.3 The Beat) and WRNB (107.9) has made several on-air personnel changes at the urban and urban ac stations. 100.3 The Beat has released night host DJ Touchtone, overnighter DJ Milmatic, and weekend jock Tosha Makia. Philly radio veteran DC Todd is out as 7-12 p.m. evening host on WRNB. DJ Romance, production director, has replaced Todd as evening host. 100.3 The Beat has not named any replacements.

BTW Radio One Chairman Alfred Liggins can celebrate some good PPM ratings news: The Beat, on the verge of welcoming new morning host Charlamagne on Friday, recently surpassed Power 99 (WUSL) in the overall March PPM ratings for the first time ever.

In Dallas, 97.9 The Beat (KBFB), the home base for The Rickey Smiley Show, beat out long time rival K104 (KKDA).

But the PPM ratings system seem to be unreliable at best. A couple of months ago radio folks were excited by the #1 place rating of Kiss 104.1 in Atlanta. However by the next month V-103 (WVEE) had regained it's solid number 1 status.

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