April 7, 2009

Streetz 102.9 - The new Hip Hop Station in Atlanta

Streetz 102.9 is a new hip-hop station that appeared on the Atlanta airwaves over the weekend. The new low power station call letters are WWAV in Canton, GA and HD2 Canton/Atlanta and W275DK – Decatur, GA. The station's license is held by Clark Atlanta University. The signal, which was not being used, covers most of the ATL and portions South of the city, which makes it's listenable for the crunk areas of the city (as long as it covers Bankhead, East Point, South Dekalb Mall... it's Durty, Huh?) The station is rolling commercial free at www.streetz1029.com.

Sources are reporting that former Radio One Atlanta Program Director Steve Hegwood is part of the team that purchased the station. Hegwood resigned from his position of program director about two months ago. One of the stations he programmed was Hot 107.9 (WHTA), which would be the main compeititor of Streetz 102.9, besides Cox Radio's 95.5 The Beat (WBTS). Now I'm wondering... While Steve was putting this deal together, how much of his time was devoted to Radio One and how much of his time was he working on getting this new station on the air in Atlanta...Hmmm? What do you think Radio One Chairman Alfred Liggins is thinking right about now?
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