Dallas Radio Morning Show Battle - DeDe McGuire vs. Rickey Smiley

K104 morning show was hosted for a long time by Dallas radio vet, Skip Murphy, who left K104 after 15 years to join sister station, 105.7 KRNB. "Skip Murphy and the Morning Team" was ranked #1 during the morning drive timeslot for nearly a decade at K104. However two months ago he decided to leave KRNB and the radio industry altogether.
Morning host Skip Cheatham transitioned from afternoons at K104 to take Murphy's spot. Meanwhile in the past few months, 97.9 The Beat (KBFB) with the help of The Rickey Smiley Morning Show has moved ahead of K104 in the ratings. The move to hire DeDe Maguire is K104's attempt to regain some of the Dallas urban radio listeners that switched over to 97.9 The Beat.
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