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May 8, 2009

Dallas Radio Morning Show Battle - DeDe McGuire vs. Rickey Smiley

K104 (KKDA) have officially added DeDe McGuire to their morning show, "Skip Cheatham and Da Playground." With the addition of DeDe, the show will now have about 21 DJ's in the studio. (Not really but in reality that's make about 6 voices in the morning.) DeDe also continues to co-host the afternoon syndicated Urban AC show, "The Ride with Doug and DeDe" with Doug Banks from Dallas also.

K104 morning show was hosted for a long time by Dallas radio vet, Skip Murphy, who left K104 after 15 years to join sister station, 105.7 KRNB. "Skip Murphy and the Morning Team" was ranked #1 during the morning drive timeslot for nearly a decade at K104. However two months ago he decided to leave KRNB and the radio industry altogether.

Morning host Skip Cheatham transitioned from afternoons at K104 to take Murphy's spot. Meanwhile in the past few months, 97.9 The Beat (KBFB) with the help of The Rickey Smiley Morning Show has moved ahead of K104 in the ratings. The move to hire DeDe Maguire is K104's attempt to regain some of the Dallas urban radio listeners that switched over to 97.9 The Beat.

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