May 18, 2009

The FCC Set to Investigate Arbitron's PPM Rating System

Many believe the PPM Ratings system is one of the reasons Sheridan sold "WAM-O" 106.7 WAMO FM, 860 WAMO AM and WPGR, before the PPM rating system hit the Pittsburgh area

Complaints from minority broadcasters and others - like the New Jersey Broadcasters Association - find a receptive ear in Acting FCC Chairman Michael Copps. He launches a Notice of Inquiry about whether Arbitron's People Meter undercounts minorities and disproportionately harms Black and Spanish broadcasters. Arbitron challenges the assertions of the "PPM Coalition" and says the Commission has no authority to investigate a third-party rating system.

BTW- It's not the Performance Royalty Tax that Black radio station owners have to worry about, PPM is a bigger concern and a greater threat to their survival.

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