May 11, 2009

Mary Mary, "God In Me" on Hip Hop Radio, Give It A Listen

Checked out the new host of The Morning Beat, Charlamagne, on 100.3 The Beat (WPHI). He has made a seamless transition from Dirt Law Radio and the South Carolina flow to Philly radio. Of course many listeners remember him from The Wendy Williams Experience on rival Power 99. I predict bigger ratings in the morning for the station.

Why? Simply because the show is a throwback, it's local and listeners get to interact with Charlamagne, not only via the phone but also through social media sites facebook and twitter. I don't know if any other stations are doing this, but they should get on board. He runs contest by encouraging listeners to change their updates and status to a keyword and using "@" replies. I would think trying to run this on a nationally syndicated show, although possible, wouldn't have the same impact. Another reason, there aren't four or five people in the studio competiting to be heard on the microphone. Sometimes less is more!

Meanwhile, The Morning Beat which rarely sticks with a "pre-ordered" playlist, featured mixer DJ Touchtone this morning. He played "God In Me" from gospel artist Mary Mary and KiKi Sheard. Apparently the song generated a good buzz, because Charlamagne punched up the song again within a half an hour. Out of the norm for sure, but it works when you go local and you let the on-air personality be a "personality".

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