May 29, 2009

Steve Harvey is Dropped by KDAY Los Angeles

L.A. radio station 93.5 The Beat (KDAY) has decided not to renew the contract of "The Steve Harvey Morning Show." The station will go with a new morning show called "The Morning Beat."

A year ago KDAY had an ALL syndicated host with Harvey, Mo'Nique, Wendy Williams, Michael Baisden, and Keith Sweat. Baisden now remains as the station's only syndicated host. KDAY most likely is dropping Harvey as a budget move.

Earlier this week Steve Harvey lost another affiliate in Greensboro, North Carolina, when Clear Channel decided to change the Urban AC format on Kiss 105.7 (WMKS). The new format is a Top 40 music station known as "105.7 Hit Music Now."

It looks like Tom Joyner's decision to buy the morning drive time slot at Soul 106.3 (WSRB) in Chicago is paying off in better ratings at the station. The Tom Joyner Morning Show has grown the stations ratings by 300%, from 0.8 to a 2.4 share, in the 25-54-year-old target demo in the latest ratings survey.
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