June 11, 2009

Chris Paul, Donnie Simpson's Sidekick, Leaves WPGC

DCRTV reports that comedian Chris Paul just quit Washington DC's WPGC 95.5. Paul was the morning co-host of the Donnie Simpson show, and left while Donnie is on vacation. No one really knows the reason why he quit, could be a budget cut at the station or Paul may be going over to 93.3 WKYS.

The site also reports that WPGC may in fact change or tweak their format due to low ratings. WPGC is no longer a reliable top 5 rated station and with the PPM rating system their numbers have dropped to more of a 14th or 15th place station. There also has been a slump in the numbers for Simpson, a 30 year DC radio vet. Maybe Jonas Brothers could be on the menu?

As I have been saying, PPM and not the Performance Royalty Tax, is a bigger threat to urban/hip-hop and R&B radio.
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