June 9, 2009

Jay-Z Goes After Auto-Tune

Jay-Z may or may not have actual convictions about Auto-Tune, the pitch-correction technology that has turned robotic vocal impressions into major radio hits for the likes of Kanye West, Lil' Wayne, and T-Pain.

Why did he record "DOA (Death of Auto-Tune)?"; which premiered Friday night on New York's Hot 97 with Funkmaster Flex. Well Jay definitely knows that publicity stunts are good for business. Here's one view from Black Web 2.0 and the buzz it created on Twitter.

Meanwhile Jay-Z is making the rounds with phone calls to Hip Hop stations around the country promoting his forth coming album slated to be released on September 11, 2009.

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