June 22, 2009

Sirius XM iPhone App Becomes the Top "free music app" in iTunes

This just goes to show what heavy marketing can do. If you're going to buy an iPhone, there had better be stuff on there to play with.
iPhone and iPod touch users are heavy into downloading apps, especially if they are free! The Sirius XM app is ranked among the top 10 of all free apps. This happened on the first day it became available. The app offers 120 channels of music and talk programming, and it’s free to download and free to listen to for those existing satellite subscribers who already pay for Internet access.

The app however does not provide the Howard Stern channel because of the adult language and mature content. Also no Major League Baseball and NFL Football games or Sirius NASCAR coverage without a monthly charge.

Radio broadcasters were hopeful of a FM radio app, when the new iPhone was unveiled a couple weeks ago, but no such luck. In order for radio to remain relevant to future generations, the radio industry need to figure out how to make a radio app available on the next iPhone roll out, before network and cable TV programs app become the hot thing. It's not a technological issue, it's a money issue; How much would they be willing to pay Apple for your own survival?

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