July 28, 2009

D.L. Hughley Has a Fan at the New York Daily News, Not Among Our Readers

David Hinckley the media columnist at the New York Daily News yesterday penned an article "Comedian D.L. Hughley comes up huge on his 1st week as Kiss-FM Host." I thought in some way the article would reveal that Hughley had catapulted ahead of Steve Harvey in the competitive New York ratings race for number one morning show among African American listeners. That would be amazing after one week. So lets look for the proof that Hughley comes up Huge!

Here's a portion of the article "D.L. Hughley spent some of his first week at WRKS (98.7 Kiss FM) getting his radio sea legs. But he generally sounded comfortable at the mic as he took over the Kiss-FM morning show, and he brought along some extended thoughts and a steady blast of one-liners.

The California-dwelling Hughley repeatedly declared himself a New Yorker, a smart strategy. He made a running gag, however, out of his New York roommate, fellow team member Steve Wilson, who is crashing at Hughley's apartment while hunting for a place of his own. "I don't like him 'cause he's broke," said Hughley. "You gotta control 'broke.' It might spread."
Here's more of
the article

The article is simply a promotional piece for readers of the Daily News to tune into the new morning show over at 98.7 Kiss FM. Hughley's brand of morning radio shtick definitely struck a chord of inspiration and enjoyment to Mr. Hinckley. The article promotes a new morning show in a way I have not quite ever seen before, especially for an urban radio station.

Hinckley writes; "But his rapid-fire style - a big contrast to his colleague and rival Steve Harvey over at WBLS (107.5 FM) - put his stamp on the show." Sounds a little bias to me. I gather Hinckley is not big fan of Steve Harvey. Steve, did you piss somebody else off?

However I received a comment yesterday from one of our readers and New York area radio listener:

- "I am totally disgusted with KISS FM after being a loyal listener for too many years to count!!! Please bring Jeff Foxx back, the powers that be at the radio station should know that DL Hugley is a big mistake! Learn from past errors! Jeff FOxx was real and could relate to the average person who is the one that supports the radio stations. I will be listening to Ed Lover now because I cant take Steve Harvey and I am 41 years old! (see other comments at this link>) July 27, 2009 4:12 PM"

Well that's an interesting comment. A radio listener that is 41 years old would rather listen to Power 105.1, a hip-hop station geared towards 18-34, rather than the 25-54 age stations WBLS and WRKS. Why? I say because Ed Lover is local and not syndicated. No matter that Hughley is only on 98.7 Kiss FM for the moment, his voice is piped in from Los Angeles. Listeners know he's not in New York. Besides it's what the listeners think and choose to tune into and not a columnist at the Daily News, that counts.

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