July 15, 2009

Florida's Attorney General sues Arbitron over Miami radio ratings

Florida wants to block Arbitron ratings release

- Florida Attorney General Bill McCollum is asking a circuit court to stop Arbitron Inc. from releasing radio audience information, calling the company’s listener-tracking system “flawed.”

- Rollout of Florida’s first PPM data results will take place in Miami-Fort Lauderdale-Hollywood by the end of this week and in the Tampa-St. Petersburg-Clearwater market by October, according to the suit. Arbitron has classified both the Tampa and Miami markets as “high-density black” and “high-density Hispanic,” but has yet to receive MRC (Media Rating Council) accreditation in Florida.

- Advertising agencies in Miami already are looking to negotiate ad price reductions of between 30 to 50 percent from the minority broadcasters because of this new methodology, McCollum said.

- McCollum said that if Arbitron continues its plan to release PPM-collected data, it will violate Florida law.

Has anyone taken out the garbage because something stinks!
Thanks for reading this post. Check out More Content, Featured Videos, and Radio Industry News that's Trending right now on our HOME page urbanradionation.com.
© 2017 UrbanRadioNation.com, All Rights Reserved. Powered by Blogger.

Read these posts

More posts