September 18, 2009

"Fox News" Radio Station in Florida Goes to FM

More and more people are listening to conservative radio, right? Not really, It's good marketing. What has really gotten out of hand is the media coverage of Conservative Radio hosts like Rush Limbaugh and Glenn Beck.

Here's the announcement:

"I’m very excited to announce that you will now be able to hear the best line up in News/Talk Radio in stereo on 92.5 FM! For the next 12 months you will still be able to tune in to 1270/1240 AM but if you are at home or at work you can now tune to 92.5 FOX News.92.5 is a 50,000 Watt station that covers the entire market perfectly. No more scratchy AM signal. No more “I can’t get it at home”. We are now on the FM dial!!! The increased strength of our new position on the FM dial will increase our reach and time spent listening. So for all you advertisers out there, that means more ears for your message!! Make the switch today!!! 92.5 FOX News Thanks for listening -Matt Langlois 92.5 FOX News"

This station killed off the “Oldies 92.5” format on WNTY in Ft. Myers and replaced it with their AM talk station. The new “92.5 Fox News” is a simulcast of its two AM sister stations (WINK, Ft. Myers (1240) and WNOG, Naples 1270). The three stations featured Hannity, Limbaugh, Beck, Mark Levin and Laura Ingraham, plus Fox News at the top of the hour.

The media buzz surrounding "the conservative viewpoints" spouted each day on talk radio is definitely over the top. But the amount of listeners these stations get on a whole is not as much as you may think. (Even though Glenn Beck is on the cover of TIME magazine and Rush Limbaugh will appear on Jay Leno next week.) The good thing is that people are actually talking about radio...Radio is dead? HA!

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