October 20, 2009

Groove 105.7 Another Faux Urban Formatted Station Now in Atlanta

The new “Groove 105.7” has taken over the airwaves in Atlanta on Clear Channel radio's WWVA-FM. The former Spanish CHR “¡Viva!” format is gone and now the station is playing a mix of songs from Lady Gaga, Ne-Yo, Rihanna, Beyonce, Kanye West and Danita Kane. This rhythmic AC format is gaining popularity across the country to reach mainstream audiences.

Why you would think an urban version of this rhythmic AC format might be on the horizon as well?

¿Dónde Es Viva?

Yo Homes you have to get internet to hear the music now. Clear Channel is all about the bottom line, not the community when it comes to radio.

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