December 21, 2009

Common's "Announcement" Wins the Year End Award for...

"The Best Song Not Added to Corporate Radio Playlists." In fact the entire album was pretty much slammed by the music critics also. The lyrical content is a definite departure for Common, who usually raps on a conscious level. The track, released in early 2009, maybe should have been released in the summer. Can't you feel the summer groove it has? "This is Hip Hop Baby!" Maybe not... Despite Microsoft's effort to connect Common's buzz at time with a Zune 3.0 commercial, the entire record, along with the first track from album "Universal Mind Control" just fizzled like the Zune player.

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