December 28, 2009

Keith Sweat lands "The Quiet Storm" Gig at WBLS

(CHOKE, CHOKE) ...wait, here's a glass of water... here take another sip

Singer/songwriter/producer and syndicated Urban AC host Keith Sweat will join the 107.5 WBLS lineup as host of Premiere Radio and Clear Channel's The Quiet Storm show, which will air from 7p-midnight. Sweat will continue to host The Keith Sweat Hotel, (7p.m.-12mid. ET) which is syndicated by Premiere Radio along with The Steve Harvey Morning Show also heard on WBLS.

"I couldn't be happier to be heard in my home town on the station I grew up listening to," Sweat said. "WBLS is the must-listen-to station for R&B fans in New York, and I want to thank them for this tremendous opportunity.”

"From the first time I put ‘Make It Last Forever’ on the turntable at my college radio station back in the mid-‘80s, I knew this man would have a lasting impact," WBLS OM/PD Skip Dillard stated. "From Harlem to the world, Keith Sweat is truly one of the best in R&B."

Source: All Access Music Group

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Does one of the best in R&B make you a good let alone top-notch radio host? Which you expect to hear in NYC. First Nick Cannon, now Keith Sweat! This is a new low for New York radio. Never in my wildest dreams would I ever think Keith Sweat would make it on the air in New York City. I won't desecrate the memory of Percy Sutton, but I know for sure that Frankie Crocker is spinning in his grave. It makes me think that Clear Channel forced WBLS to take on Keith Sweat or lose Steve Harvey in the future. However I've come to the realization that at this point in time, the DJ or on-air personality is no longer necessary. Most listeners' memories of personality-driven Black radio have long since faded. So as long as Keith Sweat's breaks between songs are not too long and the computerized playlist is programmed correctly, most people won't mind who's behind the microphone as long as the music doesn't make them want to change the station. Meanwhile still no replacement for Wendy Williams on WBLS.
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