March 10, 2010

Can you believe what Tom Joyner is doing on his morning show?

Tom Joyner is playing one particular song almost every day on his radio show as if it was brand new.

The music you hear on nationally syndicated radio shows are pretty much the same; however at times those shows, dominated by the likes of Tom Joyner, Steve Harvey, and Michael Baisden, will occasionally go off chart or totally ignore the predetermined list of new songs available to radio called "adds." You will get more music variety on their shows versus what's played during the rest of the day on most Urban AC stations across the country.

Maybe because Joyner, Harvey, and Baisden remember the time before corporate playlists, when DJ's played what they liked or more importantly what they thought sounded good to their audience. The add list usually means songs that the labels have determined should be the first or next released song from a particular artist's album. Sometimes they're right, sometimes they're not.

So, what's being promoted now? Ludacris' My Chick Bad ft. Nicki Minaj or how about Erykah Badu's Window Seat, among others. But one song, Raheem DeVaughn's Bulletproof has obviously made a connection with Joyner. The song and vocal styling evokes the memory of Marvin Gaye's "What's Going On" and even solo work from Curtis Mayfield. (Who? Google it.)

Now Tom, what has gotten into you? You're playing a song that is more than six months old and not being promoted by a label. Hey, it sounds like what radio use to be like. Go right to the DJ. (smile and wink)


Here's the video for the song. The Ludacris rap version is not the version played on the TJMS. IMO it adds nothing to the song anyway. Seems like the song should have been pushed towards Urban AC radio rather than Urban radio.



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