June 21, 2010

Arbitron Announces Next Generation Electronic Audience Measurement: PPM 360

Arbitron Inc. announced today a new device to measure radio stations ratings.

The new generation of audience measurement is the PPM 360 technology, a flexible, convenient solution to measuring media by extending the Portable People Meter™ (PPM™) technology onto a wireless platform. By migrating to a wireless platform, Arbitron is better able to follow the media habits of on-the-go consumers. This new approach lays the foundation for the development of future applications for the patented, proprietary PPM technology on multiple consumer devices.

The new device design resembles a simple cell phone and is sleeker and smaller than the current meter. The inclusion of cellular wireless technology in the meter eliminates the need for an in-home docking station and a communications hub, creating an enhanced, streamlined experience for a panelist. The meter is ready out-of-the-box and can be charged with a simple USB cord. Arbitron can communicate with panelists through a text screen on the meter. It also retains a motion detector to monitor compliance, similar to previous versions of the PPM meter.

Full press release from Arbitron

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