June 21, 2010

Arbitron Announces Next Generation Electronic Audience Measurement: PPM 360

Arbitron Inc. announced today a new device to measure radio stations ratings.

The new generation of audience measurement is the PPM 360 technology, a flexible, convenient solution to measuring media by extending the Portable People Meter™ (PPM™) technology onto a wireless platform. By migrating to a wireless platform, Arbitron is better able to follow the media habits of on-the-go consumers. This new approach lays the foundation for the development of future applications for the patented, proprietary PPM technology on multiple consumer devices.

The new device design resembles a simple cell phone and is sleeker and smaller than the current meter. The inclusion of cellular wireless technology in the meter eliminates the need for an in-home docking station and a communications hub, creating an enhanced, streamlined experience for a panelist. The meter is ready out-of-the-box and can be charged with a simple USB cord. Arbitron can communicate with panelists through a text screen on the meter. It also retains a motion detector to monitor compliance, similar to previous versions of the PPM meter.

Full press release from Arbitron

No comments:

Post a Comment

Thanks for reading this post. Check out More Content, Featured Videos, and Radio Industry News that's Trending right now on our HOME page urbanradionation.com on mobile devices use the web version.
© 2017 UrbanRadioNation.com, All Rights Reserved. Powered by Blogger.

Podcast

In the latest episode of Timeout with Taylor Rooks, 8-year NBA veteran and Knicks forward Michael Beasley stops by SNY to discuss his unique fashion sense, the impact of certain words in the English language, and how he is impacted by his reputation around the league.

More Podcasts

Click on the above link to our Podcast page.

Most Popular Posts

Connect

rss feed