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November 8, 2010

Respect the Hustle as Star and Buc Wild takes over the Morning Show at 100.3 The Beat

The Star & Buc Wild show returns to radio in Philly at 100.3 The Beat (WPHI) today from 6-10am. What a curious choice for WPHI to make. The controversial duo will be joined by their sidekick White Trash Helene.

100.3 The Beat has been without a morning host for a year when Charlamagne was fired following a Jay-Z diss interview with Beanie Siegel. At the time Charlamagne revealed that the station wanted to go in another direction with their morning show. Well, this is certainly another but familiar direction.

Since their last major market run for Clear Channel Radio in 2006, Star and Buc Wild were morning hosts on the ill-fated Pulse 87.7 in New York and then moved on to Internet success on the sites Vlad TV and their own StarandBucWild.com. But why did it take over a year for WPHI to pick a new morning show? That's a good question... Why not syndicated star Rickey Smiley?...Is Radio One ready to invest some money into a local show or are they prepping to sell the station in hopes of the new morning show generating some quick revenue?...

I guess the only question that remains is 'How long will The Star and Buc Wild Show survive before it crashes and burns?' Now it will happen. You know it. They know it. Everybody knows it. But you have to respect Troi Torain, the mastermind behind it all, for no other reason than for his hustle.

The Star and Buc Wild will make for interesting radio in the Philadelphia urban radio market as he will go up against Power 99 morning personality Miss Jones aka Jonesy. These personalities worked together at Hot 97 years ago and competed against each other in New York and Philly over the years. You better believe Star will say some sh** about Jonesy that will make headlines over the internet. (It's just a matter a time.) Now if he believes the sh** he says or not is a whole other story. But we like what Star has said in the past about the B.S. that is perpetrated onto the so-called Hip Hop community from the music industry.

So in the clip below he has some unflattering things to say about The President but on the other hand praises Don Imus. He also denies that radio personality Howard Stern has had any influence on his career. Like we said earlier, you have to respect the hustle. But you know Star did say in a New York Times article back in 2000, 'Hey we're just giving props to the King of All Media -- let Howard[Stern] know we're not trying to rip off his style, but we are heavily influenced by him.'

Respect the hustle...even if it's barely coherent.

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