January 11, 2011

Tim Westergren Wants Pandora in Every Car


He is also ready to take the private company public. Would you buy a share or two?

This is Tim Westergren, the founder of Pandora and at the recent CES convention he said his Internet radio "pure play" station will offer its services through smartphones integrated into infotainment designs from Ford, Toyota, BMW and several other car companies. “The phones changed the whole equation,” Westergren said, sitting in a Ford Mustang, which will access Pandora through the AppLink feature. “Now, if you want to be a radio service, that’s half the market. It feels like we’ve reached critical mass.”

Catering to customized radio listeners as they drive is now a “huge priority” for Pandora, where “a quarter of the staff is chasing cars right now,” he said.

“We’re kind of in execution mode right now,” Westergren said. “We want to be in every single car on every single phone.”


More on Westergren and Pandora in the L.A. Times Tech section.

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