May 30, 2011

The New Sound of Kiss 104.1 Atlanta

Gone will be the "Old School R&B Station" branding

Today Cox Media's Atlanta Urban AC station Kiss 104.1 (WALR) gets a makeover of sorts and updates its music by going commercial free on Memorial Day. Kiss is also emphasizing their web address in its sweepers.

According to Rodney Ho of the AJC -"the station will add more songs from the past 20 years into its mix to try to draw more youthful listeners."

The station will continue to feature the Tom Joyner Morning Show and local personalities the rest of the day as it tries to compete with Radio One's Majic 107.5/97.5. Take a listen to the new sound of Kiss 104.1.

Programmers of Urban AC radio across the country have a difficult task of tweaking this format. (That would be the programmers who actually have an input, rather than the ones that have dictates from corporate) They risk the prospect of turning off a whole bunch of listeners and pissing off advertisers to the point where neither will return to the station outside of the syndicated morning show. People love to listen to their favorites over and over again. That's been proven. However the question remains how long can Urban AC radio continue to play songs from the 70's and 80's and not sound stale? (The simple answer is: When listeners demand it and so in Atlanta the listeners have spoken.)

What do you think of the new sound of Kiss 104.1?

No comments:

Post a Comment

Add your comments anonymously if you prefer. Remember to share it on your Social Media.

Comments with links to other websites will not be published.



▼ The Latest: Hip Hop + R&B Radio, Media, Sports, and The Culture



More news...

• iHeartMedia and FOX Entertainment announced today that the 2023 “iHeartRadio Music Awards” will feature special appearances from Cher, Buffalo Bills player Damar Hamlin, H.E.R., TLC with Previously Announced Performances From Host Lenny Kravitz, ICON Award Recipient P!NK, Kelly Clarkson, Latto, Muni Long, Cody Johnson and more. The Event airs live from Dolby Theatre in Los Angeles, Monday, March 27, on FOX at 8 P.M. ET/PT

• iHeart's Adult R&B formatted 105.3 WDAS-FM is the top rated station in the Philadelphia market with a 6.7 audience share.

The Bloomberg Black Business Beat is now heard New York’s 94.7 The Block (WXBK-FM). The 60-second feature focuses on business and money stories of interest to Black Americans. The segment is hosted by Justin Milliner.

Trending News, Topics, + Reports: Radio, Media, Sports, and Culture



More Trending News, Topics, Reports, and Content via Urban Radio


Radio Interviews, Takes, and Discussions - Media, Music, Culture, Sports


Thanks for reading this post. Add your comments below.

© 2022 UrbanRadioNation.com, All Rights Reserved

. Powered by Blogger.

Favorite Post Archives

Our Latest Post