BET AWARDS '11 is the #1 Awards Show on Cable, Drawing 7.7 Million Total Viewers
NEW YORK, June 27, 2011 /PRNewswire/ The live premiere of the BET AWARDS '11 on Sunday, June 26, drew 7.7 Million total viewers, making it the #1 Awards Show in Cable this year and the #2 telecast in BET history behind the BET AWARDS '09 honoring Michael Jackson (June 29, 2009) (NMR, Live + Same Day, 6/27).
The FANdemonium award voting set an all-time record number of text and app votes with more than 2M text votes (up 86% from 2010) and more than 11 million votes from the 106 & Park App.
The live telecast dominated the social media and digital world as well:
7.5 million tweets regarding the BET AWARDS occurred throughout the BET AWARDS '11 weekend (June 26-27, 2011),
2.5 million tweets occurred during the live BET AWARDS '11 telecast,
#BET AWARDS averaged 11,500 tweets-per-minute during the live telecast, peaking at nearly 21,000 tweets per minute at 11:05 p.m.,*
#BETAWARDS PRESHOW trended at #1 worldwide in the hour preceding the beginning of the main show,
#BETFORDFOCUS was the #1 trending topic within minutes after LaLa Anthony announced the secret hashtag on-air (8:18pm ET) and
BET Mobile experienced an all-time one day record of 1.15MM page views on Sunday, June 26 up 60% from 2010.
Encore telecasts of the BET AWARDS '11 are set for:
Tuesday, June 28 at 7:00 p.m.*
Thursday, June 30 at 7:30 p.m.*
Monday, July 4 at 8:00 p.m.*