Radio Moves and Media Quick Takes

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June 7, 2011

Bounce TV Adds 10 More Markets in Agreement with Nexstar Broadcasting Group, Inc., Now Sold in 32% of Country...in Just Six Weeks!

Nation's First-Ever Broadcast Network for African Americans to be Primary Network for Nexstar to Carry in Digital Spectrum

Boris Kodjoe has signed on as spokesperson for the new network

ATLANTA, PRNewswire -Nexstar Broadcasting Group, Inc. will carry Bounce TV bouncetv.com, the first-ever over-the-air broadcast television network for African-American audiences, in 10 markets when the network launches this fall, it was announced today by Jeffrey Wolf, Executive Vice President of Distribution for Bounce TV.

As part of the multi-year agreement, Bounce TV will be seen on Nexstar stations in Little Rock, Rochester, NY, Jacksonville, Peoria/Bloomington, Beaumont, Monroe and other markets. Bounce TV will be the first network that Nexstar has deployed on a large scale in their digital spectrum.

"Nexstar Broadcasting stations have always been innovators of change within their local communities and for Nexstar to choose Bounce TV as their first major use of their digital spectrum speaks volumes," said Wolf. "The instant demand for Bounce TV and the rapid growth we've seen in just a few weeks underlines the overwhelming need for free over-the-air programming for the African American community."

"Bounce TV is a very attractive programming option for our digital spectrum. It is a meaningful network that will serve the tremendously underserved African American audiences in our communities," commented Perry Sook, Nexstar Broadcasting Group, Inc. Chairman, President and CEO.

The deal is the third major distribution announcement within just five weeks for the newly-announced Bounce TV and the network has already cleared 32% of the country. LIN TV Corp. will carry Bounce TV in Indianapolis, Hartford/New Haven, Norfolk, Dayton and Mobile/Pensacola, while Raycom Media will carry Bounce TV in 26 markets including Cleveland/Akron, Charlotte, Cincinnati, West Palm Beach, Birmingham, Memphis, Louisville and Richmond.

Bounce TV will target African Americans primarily between the ages of 25-54 with a programming mix of theatrical motion pictures, live sporting events, documentaries, specials, inspirational faith-based programs, off-net series, original programming and more. Bounce TV will air twenty four hours a day, seven days a week as a digital terrestrial network designed for carriage on the digital signals of local television stations. The Founding Group is led by Martin Luther King III, Ambassador Andrew Young, and Andrew "Bo" Young III, Rob Hardy and Will Packer, co-founders of Rainforest Films, one of the top African American production companies in the world.

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