June 24, 2011

Guess What? People Listen to Black Radio More -According to Arbitron


Arbitron Inc., the media and marketing research company that is the radio industry's primary source of figuring out who is listening to which radio station and for how long via the Portable People Meter (PPM), has issued the following report regarding Black Radio.

"Nearly 94% of Black consumers aged 12 years and over listen to the radio each week—a higher penetration than even the general radio market. Radio reaches Black audiences everywhere they are: at home, at work, in the car and in other locations."

The entire report BLACK RADIO TODAY 2011 EDITION How America Listens to Radio, is now available on Arbitron's website. Overall Gospel and Urban AC formats have increased the amount of time that listeners spent listening to their favorite stations.

No comments:

Post a Comment

Add your comments for this post and share it on Social Media

All comments are approved before appearing. Don't worry we will do this as quickly as possible. We are very interested in what you have to say. Share it now. We do not support links to other websites in the comment section.



Thanks for reading this post. Add your comments below.

Check out trending FRONT PAGE Videos, Radio Interviews, and Podcasts
[Visit here]


.


.

Search This Blog

.


.
© 2019 UrbanRadioNation.com, All Rights Reserved

. Powered by Blogger.

Popular Posts This Month