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June 22, 2011

Radio One Launches Radio One Mobile Network [AUDIO]


From RBR.com Radio One has chosen Marketron Mobile, as part of its Mediascape service portfolio, as its primary technology solution to power audience engagement and sales efforts across mobile for its 50+ stations in 15 major markets. Radio One officially launched the Radio One Mobile Network today (6/22/11), in conjunction. The entire program has been worked since March, from the backbone to training to pitching to clients.

RBR-TVBR spoke with Dan Shelley, Radio One’s GM/Digital and Marketron VP Mobile Solutions Martin Kristiseter. We asked about the Radio One Mobile Network and what options are available to advertisers; about integrated packages and what role Marketron Mobile plays in the backbone of the Radio One Mobile Network.

Listen to the audio from RBR.com.

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