June 14, 2011

Radio One’s Interactive One now calls itself “the single largest digital media company targeting African-Americans”


Back in 2008, Alfred Liggins vowed that Radio One with its Web presence, under the umbrella of Interactive One, "will be [making] hundreds of millions of dollars." He added, "We're building what Univision did for the Hispanic market.

NEW YORK, /PRNewswire/ - Interactive One, LLC, the largest digital media company serving Black Americans, is proud to announce its leadership position in the African American digital space. As measured by comScore, the global source of digital market intelligence and the advertising industry's most preferred measurement service, Interactive One had 4,345,000 unduplicated unique visitors to its suite of sites in May 2011, placing it squarely at the top of the competitive set by a 66 percent margin.

"Since its 2008 launch, Interactive One has quickly become the number one resource for African Americans on the Web and we are thrilled to assert our indisputable leadership position," said Tom Newman, President, Interactive One. "Our rapid growth is due to a combination of our talented editorial team that develops compelling content, our product offerings and the innovative advertising opportunities our sales team has created for a range of clients seeking access to the African American market."


Navarrow Wright, former co-founder of GlobalGrind.com, is Interactive One's Chief Technology Officer.



Interactive One has seen exceptional annual growth on several of its properties including HelloBeautiful.com, NewsOne.com and TheUrbanDaily.com. Each site features aggregated and original content as well as cross-platform content that spans its TV One and Radio One properties.

HelloBeautiful.com realizes 84% annual growth, making it the #1 online destination for Black women. HelloBeautiful.com, the definitive fashion, beauty, health and lifestyle website for Black women, grew its unduplicated unique monthly visitors by 84% from May 2010 to May 2011 according to comScore. One of the fastest growing sites online for African American women, HelloBeautiful.com eclipsed the one million unique visitor mark in May for the first time with 1,138,000 unique visitors, surpassing all other sites in its category.

The site features engaging original content that speaks directly to African American women such as its recurring style makeover series "5 Minutes to Fab" that follows celebrity stylist Becca Alexis as she takes everyday women from average to fabulous in just five minutes. The series "30 Under 30" profiles prominent Black women and girls and celebrates accomplishments in their careers, their communities and the world.

NewsOne.com asserts its leadership in the Black news category with 147% annual growth. NewsOne.com, the premiere site for up-to-the-minute, comprehensive news coverage relevant to African Americans, grew its unduplicated unique monthly visitors to 881,000 in May 2011 according to comScore. The site is home to breaking news, commentary from leaders such as nationally award-winning journalist and political analyst Roland Martin, and original programming including the weekly series "On the Corner" which provides a glimpse into the conversations taking place on the corners of Black America where generations and cultures collide.

TheUrbanDaily.com, Interactive One's pop culture property, boasts 92% annual growth.
Since its launch, TheUrbanDaily.com has become the eyes and ears for Black Americans who seek what's hot online, on airwaves, in theaters and on the streets. The site reached 805,000 unduplicated unique monthly visitors in May 2011 according to comScore with fresh content such as its Black Music Month programming "It's All Black Music!"

"It's All Black Music!" rolls out through the month of June and includes a countdown of top movie soundtracks, profiles of one-hit-wonders throughout the years, features on key players behind the music scenes, guest blog posts by music-related celebrities such as hip hop legend Pete Rock and MTV's Sway Calloway, and a timeline of significant moments in Black music history, among other topics. From R&B, soul and hip-hop to jazz, punk rock and electronic, a range of music styles influenced by Black people will be celebrated.

"We are so thankful to our advertising partners for their continued support as they are a fundamental pillar in our success," said Keith Bowen, Chief Revenue Officer, Interactive One. "We look forward to further growth and expansion as we invite more companies onto our roster and continue to provide content that meets the demands of our audience."

In addition to HelloBeautiful.com, NewsOne.com and TheUrbanDaily.com, Interactive One is home to a diverse list of digital properties including BlackPlanet.com, the first social networking site for Black Americans; Elev8.com, one of the largest faith-based sites on the Web; GIANTLife.com, the authoritative site focused on celebrity, style and culture; Digital Radio One, which includes 51 local websites in 15 markets around the country; and TVOneOnline.com, the digital home of TV One, the cable/satellite television network that offers a broad range of lifestyle and entertainment-oriented programming for African Americans.

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