104.1 The Beat Is Birmingham's Newest Hip Hop and R&B Radio Station and Sixth FM Urban Station
104.1 The Beat joins an already crowded field that includes: Cox Media's 95.7 Jamz, 98.7 Kiss FM with the Tom Joyner Morning Show and Neo-Soul station 102.1 WENN with the Rickey Smiley Morning Show; Citadel's Hot 107.7 with the Steve Harvey Morning Show and 92.9 WTUG; besides sister gospel station 105.1 Hallelujah FM.
Clear Channel has launched the station as a result of reaserch it conducted showing that listeners were dissatisfied with their current choices in Birmingham.
Ray Quinn, Market Manager for Clear Channel Radio Birmingham said, "Listeners are going to love the fact that the All New 104.1 The Beat plays a terrific blend of Hip Hop and Old School with more music than any other Urban formatted radio station in Birmingham! Clear Channel now has two powerful ways for advertisers to reach those important Black adult consumers; Hallelujah 105.1, and The Beat 104.1!"