August 4, 2011

104.1 The Beat Is Birmingham's Newest Hip Hop and R&B Radio Station and Sixth FM Urban Station


104.1 The Beat joins an already crowded field that includes: Cox Media's 95.7 Jamz, 98.7 Kiss FM with the Tom Joyner Morning Show and Neo-Soul station 102.1 WENN with the Rickey Smiley Morning Show; Citadel's Hot 107.7 with the Steve Harvey Morning Show and 92.9 WTUG; besides sister gospel station 105.1 Hallelujah FM.

Clear Channel Radio Birmingham has launched a new Hip Hop and R & B formatted radio station called, "104.1 The Beat". Musically, the station will feature artists like Kayne West, Beyonce, Lil' Wayne, and Nicki Minaj. Currently, 104.1 The Beat is playing 10,000 songs in a row, commercial free, as a celebration of its start in Birmingham.

Clear Channel has launched the station as a result of reaserch it conducted showing that listeners were dissatisfied with their current choices in Birmingham.

Ray Quinn, Market Manager for Clear Channel Radio Birmingham said, "Listeners are going to love the fact that the All New 104.1 The Beat plays a terrific blend of Hip Hop and Old School with more music than any other Urban formatted radio station in Birmingham! Clear Channel now has two powerful ways for advertisers to reach those important Black adult consumers; Hallelujah 105.1, and The Beat 104.1!"
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