September 2, 2011

Radio One Set to Launch Hip Hop Once Again on WPHI 107.9


Radio One Philadelphia completed the first part of their format switch by moving Urban AC station WRNB to 100.3 FM. The Tom Joyner Morning Show along with on air personalities MoShay Laren, Lady B, D.C. Todd and the popular Sunday soul music showcase show featuring Dyana Williams were all apart of the transition.

At 5 p.m. on Friday WPHI 107.9 FM will be the new home of hip-hop music in Philly over the HOT Labor Day Weekend as "Mike Vick Radio." The full launch is not expected until later this month.

Former 100.3 The Beat midday personality Michael Shawn and the crew from "The Star and Buc Wild Morning Show" were two shows that were cut and are no longer with the station. On air personalities Kendra G, Mia Mendez, and DJ Caesar are expected to resurface at 107.9 and make the transition from "The Beat." Former program director Boogie D moved on to the Radio One cluster in St. Louis last month.

Radio One entered into the Philadelphia market as WPHI "Philly 103.9" in 2000. The station was home to The Russ Parr Morning Show with co-host Olivia Fox. The station became "103.9 The Beat" until 2005 when Radio One launched "Praise 103.9" and alternative rock station Y-100 became 100.3 The Beat.
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