January 3, 2012

900 AM WURD: Making Black Talk Radio Work



Can WURD get it back?

The traditional closeness. The call-and-response between community-based African American radio in Philadelphia and its listeners.

The field is open. The past decade of radio change has led to what one 2008 documentary called Disappearing Voices: The Decline of Black Radio. WURD is a small station, 1,000 watts of power, with an audience the station estimates at 140,000 (based on broadcast and online traffic, and attendance at community-outreach events).

And it's now the lone 24/7 African American talk station in Pennsylvania, much less Philly, once a bastion of the genre. Sara Lomax-Reese, president of WURD, sees "a chance to resurrect and re-create a genre for the millennial generation."

Sara Lomx-Reese says "This is Our Time!" in the following [VIDEO], as she describes her station's efforts to continue the tradition of community-based radio in Philadelphia.

Read more of the article at Philly.com

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