The Biggest Impact Songs on Urban Radio in 2011

No doubt the two songs that had the biggest impact on urban radio were “Rolling In The Deep” from Adele and "Otis" from Jay-Z and Kanye West.
Adele's first major hit became a sensation not only on Top 40 radio in America but across all formats throughout the world. The song was popular enough to be played on stations that featured Katy Perry, Drake or Nicki Minaj but also on soft rock stations as well. It also made an impact on many urban/rhythmic outlets that were OK with playing the song right after or before a Rick Ross and Lil' Wayne track like D.C.'s WPGC or Atlanta's V-103.
On the other hand it's been a long time since a record like “Otis” has come along. But not for its crossover appeal (that did not happen), but for the buzz it created in a very short period of time. The song, very simple in production, premiered on a Wednesday evening on Hot 97's Funk Master Flex Show in New York City. By the next day the song was in heavy rotation on every urban station in the country. The song redefined heavy rotation. It was not unusual to hear it at least twice or even three times an hour EVERYWHERE by Thursday morning and at least once an hour for the following 48 from New York to LA.
Funk Master Flex Premieres "OTIS' on Hot 97 July 20, 2011
Adele's "Rolling in the Deep" snippet
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