February 8, 2012
Afternoon talk show is attracting the attention of the coveted 18-35 demographic
“I tend to see the glass as half-full and someone’s coming to fill it up real soon,” says Al Butler, host of the “Al B! in the Afternoon” show on 900 AM WURD, before letting out a wry laugh. “Philadelphia challenges that sometimes.”
Smack in the middle of the AM dial—brash sports talk to the left and right-wing attack dogs to the right—the 39-year-old South Philly resident has been a fixture at the “urban talk” station for nearly five years. “The concept of what we do on the show is vital,” says Butler in a resonant voice made for the airwaves.
Butler’s lively, freewheeling call-in show (weekdays from 4-7 p.m.) swings from local and national politics to issues of social justice to entertainment news to relationship advice, depending on his particular mood that day and the stories making headlines in the city. “In this country, there’s a historical sense of being silenced, that people are not listening to us. So to be a person of color and feel like you have a place where not only can you say what you want to say, but people of influence are gonna hear what you have to say, that’s very important,” he says.