April 26, 2012

New York's Legendary 98.7 KISS FM is Dumped for ESPN Radio

98.7 Kiss FM Weekend Host and veteran radio personality Ed Lover might be saying C'mon Son! 


Today's announcement is all about bringing ESPN Radio to the FM radio band in New York City.

Emmis Broadcasting will sell off the name "KISS FM" to the new owners of 107.5 who will incorporate a new "107.5 WBLS Kiss FM" 'One Family. One Station. Our Voice' branding. The ramifications of this move is sending shock waves through the New York City radio community. The move will leave the Big Apple with only one Urban Adult Contemporary station. Steve Harvey will remain but the syndicated shows of Tom Joyner and Michael Baisden on Kiss FM and Keith Sweat Hotel on 'BLS will not survive the transition.  Many radio insiders were thinking that ESPN would be targeting WFME 94.7 "The Family Radio" Christian radio station in NYC instead of the legendary Kiss FM. Today's announcement is a shock indeed. Shaila from Kiss will do middays from 10 a.m.-3 p.m. Jeff Foxx of WBLS will do the 3-7 p.m. afternoon drive shift. Lenny Green's KISSing After Dark will go from 7 p.m. to midnight. A new era in New York radio has begun as the new lineup will simulcast on both stations until Monday morning.
Radio-Info is reporting these details:  The move to bring Sports Radio to FM involves Emmis Broadcasting, ESPN and YMF Media. ESPN Radio will broadcast on 98.7 FM starting Monday, April 30 and will simulcast their programming from WEPN (1050 AM). "ESPN Deportes" will take over on 1050 AM in the fall. The "Kiss FM" identity and intellectually property will move to 107.5 under a deal with YMF Media. The new YMF Media is taking over WBLS and Gospel station 1190 WLIB from Inner City Broadcasting (ICBC, Holdings) in a Chapter 11 bankruptcy transaction. It was Inner City, under the leadership of founder Percy Sutton, that became the first African American owners of a New York City radio station.

Ironically enough WRKS "98.7 Kiss FM" will not only be celebrating their swan song, it's their 30th Anniversary as well this weekend.

Emmis CEO Jeff Smulyan says "recent changes in the way radio ratings are measured, made it very difficult for us to find success with Kiss FM." He says "we hope the best parts of Kiss will live on."

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