August 17, 2012

Radio One Buys a Third FM Station in Charlotte

Expect a Mainstream Hip Hop Urban Station with possibly Rickey Smiley?

Radio One has acquired 105.3 WNOW-FM, 1500 WZZQ, and translator 104.3 W282AX from Gaffney Broadcasting for $7,750,000. The main FM station will cover the Charlotte market as well as Gaffney, SC. Radio One will begin programming the stations through a LMA right after Labor Day on September 4th.

The new stations will join the Radio One Charlotte cluster of stations that include Urban AC “My 92.7 - R&B from the 80's, 90's and Now" (WQNC) and Gospel station “Praise 100.9” (WPZS). There are no hints of the incoming format as of yet, but a good bet would be a Hip Hop station featuring the Southern United States friendly Rickey Smiley Morning Show on WNOW 105.3 FM.

However don't rule out a format switch at one of the other Charlotte stations as well. In any event another mainstream Urban/Hip Hop station occupying 105.3, 92.7, or 100.9 will go head to head with CBS-owned "Power 98" WPEG.

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