March 30, 2013

Hot 107.9 Philly Introduces New Morning Show

Philly's Morning Show with Shamara and Laiya

Radio One Philadelphia’s HOT 107.9 announces its brand new live and local morning show called Philly’s Morning Show “P.M.S” hitting the airwaves this Monday, April 1, 2013 at 6:00am.   P.M.S will be hosted by Philly’s native daughter, Shamara, and her co-host a long time veteran of the Philadelphia airwaves, Laiya. The show will cover current events, pop culture mixed with trending topics on social media while playing the hottest hit music every weekday morning Monday through Friday from 6:00am – 10:00am.

Program Director, Sarah O’Connor adds “Women have been at the forefront over the last few years from Beyonce, First Lady Michelle Obama and to the hit TV franchise Real Housewives. So the idea of “P.M.S.” with Shamara and Laiya seemed only natural! This will be a show that is a voice for the community, relatable to women and LOVED by men!”

Radio One Regional Vice President, Christopher J. Wegmann states “Our listeners told us they wanted HOT 107.9 to be live, local and fun while playing today’s best music in the morning, they are getting that and so much more!

Director of Sales, Cassandra Banko says, “When the Program Director, Sarah O’Connor, came to me and said that she wanted to create an all female Morning Show, I told her I thought that was ingenious!  I am so excited that April 1st will be the debut of P.M.S. featuring Shamara and Laiya.  This is the first show of its kind in Philadelphia and we know that these two dynamic women will light up Philly Mornings!”

For more information on HOT107.9 please go to www.Hot1079philly.com

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