March 27, 2013

Skip Murphy with Jasmine Sanders Replaces Michael Baisden Across the Nation

"Skip Murphy In The Afternoon Show" Begins Monday April 1st


Cumulus Media Networks and Reach Media are pleased to announce that beginning on Monday, April 1st, The Skip Murphy in the Afternoon Show will begin broadcasting on stations across the country from 3p-7p Eastern Time. Skip Murphy will team with Jasmine Sanders as co-host on the program featuring celebrity guests participating on a continuous basis. The Urban/R&B program will play hits from today, the 80’s and the 90’s.

Skip Murphy in the Afternoon will be upbeat, with humor, dishing on the latest trends, gossip and more. The music will provide the beat for an entertaining drive home. We will also begin testing more beloved and captivating personalities in the African American community in the entertainment category to be a part of the show.

The clock for Skip Murphy in the Afternoon as well as the satellite channel and automation will be identical to the Baisden show. There is nothing stations will need to do on their end to be ready for the show.

We are excited to have all our affiliates work with Cumulus and Reach Media on this project as we continue to bring quality programming to your markets that will drive ratings and revenue.

Skip Murphy is a radio veteran with over 30 years of broadcasting experience. His radio career began in his home town of Charlotte, N.C. After working as the morning man on WPEG in Charlotte, Murphy relocated to Dallas-Ft. Worth in 1993. Soon thereafter, he became the #1 rated morning show personality for over 10 consecutive years. Murphy has developed a formula for bringing together a top team of professionals to join him in the studio to produce a daily show that consistently remains fresh, entertaining and relatable to the listener.

Jasmine Sanders, seen nationwide on BET/Centric is co-host of the network’s show “Culturalist”, Jasmine has established herself as a prominent personality at New York’s WWFS 102.7 and also at WBLS, hosting the top-rated midday show. BET describes her as being known for her infectious personality and for her knack to make even the most private celebrities feel comfortable. She makes everyone, from listeners to guest feel like their listening to a friend. As the recipient of various career achievement awards including being named at the top of Girl’s Incorporated’s “Most Influential Women list. Jasmine Sanders is what’s hot today in radio.

We say good hire by Cumulus...we wonder if Skip will work in some of "The Company" co-hosts (Nanette Lee, Wig, Sam Putney and Chris Arnold) from the successful Dallas-Ft. Worth radio morning show into his afternoon gig in the future. Skip has proven to be a favorite across the nation with his guest hosting appearances on the Tom Joyner Morning Show.

- - In a recent interview Jasmine Sanders talks about radio formats. Sanders who is originality from Tennessee landed the coveted midday slot in New York City on WBLS in 2007.

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