May 1, 2013

Michael Baisden Off the Air Causes PD's to Re-Think Afternoons

V101.9 Looks to Abandon The Skip Murphy Show with a contest

There was a time of day that one on-air personality and a tight playlist was all a radio station, particularly a Black radio station, needed to compete in the marketplace. However since the departure of Michael Baisden's syndicated afternoon radio show many program directors across the country have had to re-think what they want to offer their listeners in the afternoon.

With the advent of social media, listeners are begging for conversation on the news topics of the day that range from the recent buzz of free agent NBA player Jason Collin's admission of his gay sexual orientation to the rachetness of Love and Hip Hop or the Real Housewives of Atlanta.

CBS Radio's Urban AC station V101.9 (WBAV) in Charlotte is the latest station to hold an on air contest for their next afternoon host. This follows in the footsteps of WHUR in Washington and Hot 105 in Miami. Those two stations have decided not to air the Skip Murphy Show. (WHUR is now in their fifth week of their search.)

But before V101.9 launches their afternoon host contest, they are asking listeners to tell them what they want to hear out of their afternoon show. Currently V101.9 is airing Skip Murphy, a Charlotte, NC area native.

Given what Michael Baisden brought to the airwaves be it pro or con, he did make a mark in the urban radio landscape. Listeners are not only tuning in for music but also information and conversation. Afternoon drive time radio is sounding more and more like morning drive radio.  

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