ABC's Ann Compton & D.L. Hughley Talk On Their Experience as Trusted Brands In Media
|(left to right: Mike McVay, Ann Compton, D.L. Hughley, Steve Jones)|
(September 18, 2013 Orlando, FL) - -
Before a stand room only audience that opened the NAB Radio Show in Orlando, FL noted media personalities, ABC’s Ann Compton and D.L. Hughley gave insights to the importance of brands and how it plays in world of broadcast and social media. The panel was led by Cumulus’ Mike McVay and Steve Jones, author of Brand Like a Rock Star.
The session, titled "Tap Into Your Star Power and Build Your Brand," was sponsored by Coleman Insights and highlighted compelling insights from entertainment veterans.
Now in her 39th year of broadcasting Ann Compton highlighted that ABC has allowed her to extend her brand beyond the one-hundred and twenty seconds she may be afforded in a newscast; she’s able to do satellite interviews with daily shows and talk behind the scene with affiliates on the air…having done over 1,050 interviews already this year providing content the everyday person can relate to.
In talking about his brand on radio D.L. Hughley stated, “I love the idea of getting behind the microphone again. It’s kind of like an old friend, there’s an immediacy that people come to you and it’s important that they know how I feel.”
Branding expert Steve Jones noted that the brand has to be a platform that comes from “you.” He noted that rock band AC/DC played the same three cords on every song that resonated with their audience and the same is true for what radio listeners can count on.