September 30, 2013

Numero Uno Radio Host in L.A. is 97.9 LA RAZA "El Mandril", From Janitor to Number One

Ricardo "El Mandril" Sanchez broke into radio at the bottom- as a janitor. Then he became an ad salesman, and when an announcer didn't show up to record a commercial, Sanchez filled in! 

FROM Los Angeles Times -- Ricardo Sanchez was a young radio host in Ensenada when the station owner decided that he was a guy in need of a nickname. A producer was put on the case.

The producer stared through the studio window as Sanchez — short and pudgy, not exactly early Ricardo Montalban — worked. He listened to Sanchez's voice, took a stroll to the garden and had a smoke, deep in thought.

"I have your name now," the producer told him the next day, snapping his fingers. "You're a mandrill!"

And that's how Sanchez became a baboon-like monkey: El Mandril.

It's a nickname to keep anyone humble, but El Mandril is on a roll that would challenge anyone's humility. In June, the 47-year-old Mexican immigrant became the top-rated local morning radio host, beating Ryan Seacrest and Rush Limbaugh — and, most notably, Spanish-language radio celebrity Eddie "Piolin" Sotelo.

Sanchez's cellphone was inundated with congratulatory calls, including one from Mayor Eric Garcetti, who has proclaimed himself a fan.

"I like him a lot. I've been around a lot of famous radio or TV folks, and some are more genuine than others," Garcetti said. "He's as real as they get."

Read more at the Los Angeles Times...

No comments:

Post a Comment

Add your comments anonymously if you prefer. Remember to share it on your Social Media.

Comments with links to other websites will not be published.


▼ Get Caught Up: Hip Hop + R&B Radio, Media, Sports, and The Culture



▼ The Latest: Hip Hop + R&B Radio, Media, Sports, and The Culture


Thanks for reading this post. Add your comments below.

© 2022 UrbanRadioNation.com, All Rights Reserved

. Powered by Blogger.

Favorite Post Archives

Our Latest Post