October 10, 2013

Comcast And Twitter Partner Up On a Crazy Idea Called "See It"

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Get a Tweet Sent to You- Watch It Now- or Record It to "See It" Later...

All Things D.com- Twitter has been trying to buddy up with the TV industry for the past few years. Now it has its biggest payoff yet: A far-reaching deal with Comcast that aims to turn the social network into a TV-watching service.



The gist: Later this fall, Twitter users will start to see a “See It” button on messages about some of Comcast-owned NBCUniversal’s shows, like “The Voice.” Clicking on those Tweets will open up a Twitter “card” with more information about the shows, and Twitter users who are also Comcast pay-TV subscribers will be able to record or watch the show directly from their computer or mobile device.

Even shorter gist: Twitter, which has been telling the TV business that it can deliver eyeballs to their programming, will now have a chance to prove it, by literally connecting its users with TV shows.

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