Comcast And Twitter Partner Up On a Crazy Idea Called "See It"
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All Things D.com- Twitter has been trying to buddy up with the TV industry for the past few years. Now it has its biggest payoff yet: A far-reaching deal with Comcast that aims to turn the social network into a TV-watching service.
The gist: Later this fall, Twitter users will start to see a “See It” button on messages about some of Comcast-owned NBCUniversal’s shows, like “The Voice.” Clicking on those Tweets will open up a Twitter “card” with more information about the shows, and Twitter users who are also Comcast pay-TV subscribers will be able to record or watch the show directly from their computer or mobile device.
Even shorter gist: Twitter, which has been telling the TV business that it can deliver eyeballs to their programming, will now have a chance to prove it, by literally connecting its users with TV shows.
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@jason: Whoever is driving @twitter+TV integration (click to record) is a f@king genius @dickc http://t.co/7a8Chefmvb pic.twitter.com/3XQqYDsl0H
— jason (@Jason) October 9, 2013
"A simple yet powerful feature that creates an instant online remote control." - Brian Roberts on #SeeIt http://t.co/TrGtOTpBes
— Comcast (@comcast) October 9, 2013