Houston's New Radio station is “93.7 The Beat”
The station's flip to Hip Hop has angered a few listeners of the former Classic Rock format, which is always the case; however in most cases the number of those angry folks are far exceeded by the number of people who were simply not listening. Despite that fact, Houston's ABC 13 has a news report [below] on the number of people who will miss out on the Classic Rock format.
Here is [audio] of 93.7 The Beat's format change that takes on 97.9 The Box
Here is the official release:
Clear Channel Media and Entertainment Houston announced today the launch of a new radio station, 93.7 The Beat, H-Town's REAL Hip Hop and R&B, effective immediately.
93.7 The Beat will feature music from today's biggest artists including Kanye West, Drake, Chris Brown, J.Cole, Jay-Z, Rihanna, Houston's own Beyonce and more. The Beat will give Houston listeners one of a kind access to up-close artist experiences, exclusive premieres, world-class on air personalities and opportunities to be part of bigger than life events and promotions.
"93.7 The Beat is ready to write a new chapter in Houston radio history. We're defining what real hip hop and R&B is," said Eddie Martiny, President and Market Manager, Clear Channel Media and Entertainment, Houston. "Many of the biggest stars in this format live in Houston, so to move the station in this direction was a natural choice. In addition, The Beat format will perfectly complement the five other radio stations in our cluster by making us more attractive and diverse to our advertising community."
Fans can listen to 93.7 The Beat, via the station's website, www.937thebeathouston.com, as well as on iHeartRadio, Clear Channel's all-in-one digital radio service. Follow them on Twitter: @937thebeat