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Radio Moves and Media Quick Takes


Howard Stern told “Morning Joe” hosts in an interview with the network that MSNBC is his "Go-To" place for cable news and gave a shout out to relatively new weekend host Symone Sanders, the former press secretary for Bernie Sanders...

Elon Musk says Apple is threatening to remove Twitter from its app store. In the first quarter of 2022, Apple was Twitter's top advertiser, accounting for nearly $50M in revenue...

Director Tyler Perry sets deal with Amazon, to write, direct and produce four movies that will be released on Prime Video...

Urban One announces the return of the annual URBAN ONE HONORS. The show will tape this Friday in Atlanta, December 2, 2022. The two-hour telecast will air on Monday, January 16, 2023 (Martin Luther King, Jr. Day) on TV One and Cleo TV. Tank will host the show and one of the honorees will be LL Cool J.

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January 23, 2014

Now More Than Just Old School -- It's Back to KSoul in Dallas

Radio One is re-introducing R&B music from the 90's and today back into rotation on KSOC 94.5 to the Dallas market. The station also returns to it's former name as KSoul. The station dropped current R&B music and exclusively played urban oldies as "Old School 94.5" in the Summer of 2011. Also before that transition midday host and former Salt-n-Pepa member Dee Dee "Spinderella" Roper was fired. Perhaps the negativity from that event has affected the station's ratings as well.

KSoul looks to raise its ranking while competing with “K104” KKDA-FM and Urban AC station KRNB “Smooth R&B 105.7” KRNB.


The question remains if Radio One will tweak their other Old School stations across the country. Does Urban Oldies have the staying power to remain a financially viable format?

The trend has been in many markets with the Old School format is after initial excitement by listeners, which causes a bump, ratings tend to return to and skew downward to where the station was previously before the format change. It's been the case for KSoul.

Former imaging from KSOC FM....gone is Old School and now it's back to KSoul.


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