Beats by Dre Provides Chart Push for Aloe Blacc with Ellen DeGeneres
|Things are looking up for Aloe Blacc!!!|
However based on the successful 'Beats by Dre' ad campaign featuring Super Bowl winning Seattle Seahawks' cornerback Richard Sherman, San Francisco 49ers quarterback Colin Kaepernick and others; Blacc's song "The Man" is getting airplay around the country and is climbing the charts. In essense advertising and not program directors are making the music choices that listeners hear on the radio. Cross marketing campaigns during the Super Bowl is not unprecedented, but the number of platforms this campaign presents is interesting and reaches into not only TV but radio playlists, mobile music streaming, and iTunes music sales. Without this deal, most likely we would have never heard much from Aloe Blacc on a wide scale basis.
|Beats by Dre promotes new service with Ellen. If Eve had a|
TV show would she have been an option?
More on this FROM musictimes.com -"We're not ones to cheat and look at Super Bowl commercials ahead of time, but we couldn't help ourselves when we heard Ellen DeGeneres revealed her Beats Audio commercial early.
We thought the same thing you did: Is DeGeneres really the ideal candidate for a company essentially fronted by Dr. Dre, with a streaming service designed by Trent Reznor, and commercials featuring Kevin Garnett and Richard Sherman? Basically, it's a company based on being a badass. Not something the talk show host is known for.
So we watched, and were okay with what we saw. One commenter on DigitalMusicNews.com, thought he knew better." Read more → The article discusses the adveritising push of Aloe Blacc and Pharrell's 'Happy' as well.
Listening to the song 'The Man"on the radio makes it sound like an extra long commercial for Beats