February 3, 2014

Beats by Dre Provides Chart Push for Aloe Blacc with Ellen DeGeneres

Things are looking up for Aloe Blacc!!!
We are sure singer Aloe Blacc no longer needs to sing "I Need A Dollar" anymore. (Do you remember that one?) The mildly successful track brought some celebrity and recognition to the little known artist and former rapper. However he was destined to remain under the radar because quite frankly Blacc's sound didn't really fit into a specific music category when it comes to Pop or R&B.

However based on the successful 'Beats by Dre' ad campaign featuring Super Bowl winning Seattle Seahawks' cornerback Richard Sherman, San Francisco 49ers quarterback Colin Kaepernick and others; Blacc's song "The Man" is getting airplay around the country and is climbing the charts. In essense advertising and not program directors are making the music choices that listeners hear on the radio. Cross marketing campaigns during the Super Bowl is not unprecedented, but the number of platforms this campaign presents is interesting and reaches into not only TV but radio playlists, mobile music streaming, and iTunes music sales. Without this deal, most likely we would have never heard much from Aloe Blacc on a wide scale basis.

Beats by Dre promotes new service with Ellen. If Eve had a
TV show would she have been an option?
But now you can expect another hit from Blacc in a few weeks based on the push he is getting from Beats by Dre and of all people Ellen DeGeneres, who many may feel doesn't exactly fit the typically profile of the high end headphone user. The audio headphone company is pushing it's new audio streaming service with AT&T and is directing attacking Pandora. See the ad below featuring the Aloe Balcc's 'You Can Do This.' (We agree with the points Ellen makes when setting up the commercial.  For us it makes Pandora a music service that is unlistenable.)

More on this FROM musictimes.com -"We're not ones to cheat and look at Super Bowl commercials ahead of time, but we couldn't help ourselves when we heard Ellen DeGeneres revealed her Beats Audio commercial early.

We thought the same thing you did: Is DeGeneres really the ideal candidate for a company essentially fronted by Dr. Dre, with a streaming service designed by Trent Reznor, and commercials featuring Kevin Garnett and Richard Sherman? Basically, it's a company based on being a badass. Not something the talk show host is known for.

So we watched, and were okay with what we saw. One commenter on DigitalMusicNews.com, thought he knew better."  Read more  The article discusses the adveritising push of Aloe Blacc and Pharrell's 'Happy' as well.

Listening to the song 'The Man"on the radio makes it sound like an extra long commercial for Beats

video platformvideo managementvideo solutionsvideo player

No comments:

Post a Comment

Add your comments anonymously if you prefer. Remember to share it on your Social Media.

Comments with links to other websites will not be published.



▼ The Latest: Hip Hop + R&B Radio, Media, Sports, and The Culture



More news...On Sunday 107.5 WBLS weekend host LaDawn Black announced she was moving on to a new opportunity and leaving the station. Black made a surprise return to radio this week at her old stomping grounds as a guest host on The AM Clique Morning Show this week on 92Q (WERQ-FM Baltimore). LaDawn hosted the very popular night show 'The Love Zone' until 2013 when she moved over to sister Adult R&B station Magic 95.9 as midday host.

iHeart's Power 99 (WUSL-FM Philadelphia) midday host Cappuchino exits the station. She's been with the station since 2012. 'Way Up with Angela Yee' is now heard on Power 99 as one of the 30 affiliates that carry the syndicated program across the country.

Questlove went to Instagram to celebrate the word “jawn” being recognized as an official word in the Merriam-Webster Dictionary. The dialectic term is native to his hometown. In Philadelphia and Eastern PA, “jawn” evolved as a variant of “joint,” originally denoting a place. “Jawn” has been used to describe almost anything that one need not or cannot give a specific name to. Suddenly jawn has become not cool to use.

Trending News, Topics, + Reports: Radio, Media, Sports, and Culture🎶




More Trending News, Topics, Reports, and Content via Urban Radio


Radio Interviews, Takes, and Discussions - Media, Music, Culture, Sports


Thanks for reading this post. Add your comments below.

© 2022 UrbanRadioNation.com, All Rights Reserved

. Powered by Blogger.

Favorite Posts This Month

Listen in> Atlanta Radio

Kiss 104.1 Atlanta's R&B
WALR-FM Atlanta, GA Hosts: The Frank Ski Show with Nina Brown, Dyron Ducati, Monie Love, The Keith Sweat Hotel, Shea Love.