March 13, 2014

Hot 97 Ebro Chooses Hosting Morning Show Over Program Director

Hot 97's program director Ebro Darden has chosen to relieve himself of the corporate program duties to concentrate his efforts as morning show host. He states that he was ultimately told to choose between the two positions.

In a press release Ebro said, “Fortunately, I have had tremendous success doing both on-air and PD roles, and Emmis Communication let me choose where I would be happiest. Mornings, TV and assisting in programming makes sense with everything HOT 97 and I have happening today, so I chose creative over corporate. See you all at 5a tomorrow.”

Hot 97 has been losing to Power 105.1 and The Breakfast Club in the morning show ratings war in NewYork City. Here Ebro channels his inner Funkmaster Flex as he goes in on Power 105.1.

Ebro explains his job as a program director below and with NPR music program The Record

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