May 1, 2014

WTMP Tampa is Returning to Urban Adult Contemporary Format

The former logo of WTMP
West Coast Media the new owner of Tampa area radio station WTMP has returned its programming to an Urban AC format on 1150 AM. The station was an important voice in the Black community near Florida's Gulf Coast for 57 years until 2011 when the former ownership group had to file for bankruptcy and the AM and FM stations were sold to Davidson Media Group. That group still owns 96.1 FM and features a Regional Mexican format.

FROM -- Three years after switching its focus to a young Latino audience, Tampa radio station WTMP, 1150 AM, is returning to its previous urban contemporary format.

West Coast Media announced Tuesday it purchased the station from Davidson Media Group and will go back to catering its programming to the audience it had served for 57 years.

“We’ve been gone for way too long,” station general manager Lawrence Hires said in a news release. “This community needs its voice back, and AM 1150 WTMP is that voice.”

The change means the return of the “Tom Joyner Morning Show,” as well as shows hosted by the Rev. Al Sharpton, James Fortune and D.L. Hughley.

Read more from The Tampa Tribune

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